I feel like I kept forgetting about this deal. Shazam already felt pretty integrated into the OS by being built into Siri, but now we get to really see what Apple does with this impressive company. Shazam has always been one of my favorite iOS apps, and during the celebration of a decade of the App Store this summer it looked like a lot of people were very quick to try it out.
Good on the EU for doing it’s due diligence here and eventually approving this deal. This is how these things should work.
And my favorite thing, no more ads in the general Shazam app. Great first move from Apple here.